https://www.shaylahufana.com/airportrestaurantandbars daily 0.75 2019-12-17 https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1561659518959-NFQ9QZYGOI48D60G7SKG/gonatural_coboctr_cp.jpg Airport Restaurants and Bars https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1561659518959-NFQ9QZYGOI48D60G7SKG/gonatural_coboctr_cp.jpg Airport Restaurants and Bars https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1525152311629-3BDR5TI3YRZB7UBXR1TT/ryanbrosmenus3.jpg Airport Restaurants and Bars https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1525152311293-0ECCZTI66K6LMKYBJEK5/ryanbrosmenus4.jpg Airport Restaurants and Bars https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1525152312749-UWM1MKCUWEKBUF7992OS/ryanbrosmenus5.jpg Airport Restaurants and Bars https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1561659942774-MSZRZMXQYHQIRHST224G/boccone_img_1473.jpg Airport Restaurants and Bars https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1561659945188-47JUUU48QEEJ288L7IGI/boccone_retail.jpg Airport Restaurants and Bars https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1561659955111-RGMYYOD72LWRR1NG167J/bocconemenu_english.jpg Airport Restaurants and Bars https://www.shaylahufana.com/index daily 1.0 2025-03-18 https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576566643210-I9IV3LNPE5NIO3Q456P1/IMG_1992.jpeg Brand / Experiential Primary logo https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576642104822-APS5IAQ830U9GHYLQR0N/mcCounter%2BSpace.jpg Brand / Experiential Interior design https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576567217815-ZTI39H0N3CCHJ2T13WH0/IMG_1997.jpeg Brand / Experiential Kiosk design for the in-person, ordering experience. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576566479211-X4QLRBYPH65SR4FK64H3/IMG_1990.jpeg Brand / Experiential Exterior rusted-metal signage application https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576567183471-8SG0RJVV3SH6VMOV5ZO7/IMG_1995.jpeg Brand / Experiential Logo signage https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576566823820-UZY7SMLZAIRST0FG1S1S/IMG_1999.jpeg Brand / Experiential A few hundred sketches, color palettes, logos, collateral, environmental signage, and logo application ideas on different materials were presented to the McDonald’s team within one week https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576566656301-4ECZWBNIY5XPQ0LSU8WM/IMG_1993.jpeg Brand / Experiential Secondary logo https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576567251318-977GFBBFS7CE74EHBL5L/IMG_1996.jpeg Brand / Experiential Today, you can find a Create Your Taste in Hong Kong. McDonald’s now has a new menu in the U.S. in select areas that makes it easier for customers called “Signature Crafted Recipes.” https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576567233152-PNW4D8ECSI1YSGBPURQ2/IMG_1998.png Brand / Experiential The CYT concept was expanded and tested internationally and in about 2,000 U.S. locations in 2015. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576621828495-RZCPFJXLPOAO3WFFBT2S/Logo_3.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576624195247-8GE3BCJ2ZXMO5C2TJR9R/dormanswood.jpg Brand / Experiential Today, Dormans Coffee continues to strengthen the East African community by producing, roasting and distributing Africa’s most exceptional coffees. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576624239592-FXUQ7D56MBTP7T94RR1M/woodtype_logo-1.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576624238956-YE2H4FNLL7PT17ZDLRKR/dormanslogo.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576624325686-DHNQ3AV1DVP6QXN4IR5K/Dormans%2BCoffee%2B-%2BOrig%2BKenya%2BPot%2BDrawing%2B-%2B10-10-11.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576623805902-8MKUQLMXHT7K93BAC4D8/dormanstable.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576623808853-D7GALCB1632OW4VDB3QT/393188_519183374764061_1443105801_n.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576623806212-KYY9TQ06Y35WE0TN2B49/270774_519179034764495_18475870_n.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576623806907-W6MJ5EW5PKR1RKJADMKX/dormansmenu.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576621949417-8VZ3P0VUJNI86FDETY6O/Logo_8.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576622036525-6L4R1HQ033S8LSM9YHTU/dormanslogosign.jpg Brand / Experiential Major research on culture, textures, and coffee roasting production in East Africa was done. The final logo derived from one of many hand sketches of an original, authentic coffee pot commonly used in Nairobi, Kenya. With that, we provided paper menus and menu boards along with internal and external signage design and fabrication. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576621877246-MDFWKKIEY2VS1LD47RHU/Logo_4.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576625040732-RUSYUJVSYLOP8Q97BU27/wfm1.jpeg Brand / Experiential Westlake location https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576625405862-K6Z0K5BHVB7FUU81RQ8V/wfm3.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576625405797-3K4NFCHC6W1IY3100XV6/wf_slu.jpeg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576625406514-FWTREVLJWC4EKILEEHU0/wf_elliott.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576625406788-E26IR8TUCEIK5RDZGMKD/wf_melt.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576625493841-HHF0KQNAK3EY61S6R3Q2/wf_meltdetails.png Brand / Experiential During the process, I had gained trust from the WF team and was given the opportunity to design a few select departments such as the Melt Station. This was one of my most favorite projects I’ve worked on as I was able to help the client to create more dimension with material selections such as blackened steel, custom wood shapes, and large-scale flatbed printed graphics. Photos by M3 Messenger https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576625091006-9HP6EO7PZIJ8OIU6NI9L/wfm2.jpeg Brand / Experiential During those couple of months, I lead our project managers and production team to set a timeline and build a site plan. I was responsible for designing all the selections of fabrication materials, creating highly detailed print and paint specifications, and setting installation methods on each individual sign. In the end, we successfully produced Whole Foods’ vision. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576629671590-OBYSVBIM2PP1PAL51MTY/nord_barverde_ext.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576629025760-87JQDB0FI8LRUZE0MURF/fruititudespace.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576629286561-MWYDZ09DHXK4CE4NZFT3/raam.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576638846423-GT7SMZQZCXE0GQ4A9QAA/large_image1-2.jpg Brand / Experiential Two concepts were presented in English to our business partner to share ideas of how we could display the messaging. To customize the 787 airplane, I stripped down the Egypt Air logo, livery graphics, and colors to keep the graphics simple, yet still recognizable when smaller on mobile. The graphics were then flipped to fly and read right to left in the Arabic language. To show the distance through time, the 787 takes off in the night sky over the Seattle skyline and Space Needle, flies into the morning over the Great Sphinx of Giza, to land in Cairo, Egypt, in less than one day. We removed all copy as the messaging would be displayed in the caption with the Tweet. In the end, the partnership of Egypt Air and Boeing is displayed. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576641457658-ZJFIW7E5TN8BHCBHD59U/EAMedLLU4AITtG2.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576638085663-61MKMJ5H2VWHUYGYR4CP/787egyptair01.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576646489294-V3TIBJIYJ7ZYQP8R3AV6/02b_BR%26T_SH.jpg Brand / Experiential Unique crops of the ampersand were used as a graphic element to create attractive layouts and animations that displayed BR&T innovations. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576646524307-98QTC90TY17NV553X1SO/02_BR%26T_SH.jpg Brand / Experiential Colorful and bold photography compliments the dynamic ampersands as the images flow in and out during presentations. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576644718930-92A1X5VEMQZG0UAYO1T1/01_BR%2526T_SH.jpg Brand / Experiential Our CS team pitched the concepts to the Vice President along with 100+ BR&T employees and The Power of & was selected. Above shows the expression kit that included expression guidelines manual with color palette, patterns, typography styles, and photography samples, plus customized plasma screen graphics, email banners and Keynote template. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576646659232-Y3RR6LDNB22WQ60DGW8J/001_BR%26T_SH.jpg Brand / Experiential This BR&T toolkit has become a great tool for external company presentations and marketing to help attract early-career professionals. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576644895505-6OKIST3L0DC82JMFGNLK/318559_BRT_IdentityConcepts_090419a_lowres9.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576644893562-FISPBQA8E7TYELVCOZ8D/318559_BRT_IdentityConcepts_090419a_lowres14.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576644901919-U6A4QH01PPCQJP3J3VH0/318559_BRT_IdentityConcepts_090419a_lowres19.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576864284558-SM3EWMHVABR3BA3VE78I/image-asset.jpeg Brand / Experiential Final hoodie designs. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576864133003-BS5LUWMZHRTIV82KOABW/brt_showcase300.jpg Brand / Experiential 1st round merchandise concepts. Rather than using renders of these future innovations for all concepts, I took the illustrative route and drew clean and sophisticated line art of each product. This idea was selected by the business partner. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576864172980-JHDX7KS5OGZP3AKZXVHQ/314033_BRT_mugs.jpg Brand / Experiential 1st round mug concepts https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576864167513-X7PYMTXGHA3W52O3L68Z/314033_BRT_1.jpg Brand / Experiential 1st round hoodie and tote concepts https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576864261784-TU9WBGGH05TT2SBAPN68/large_image1_lg.jpg Brand / Experiential Final TBW mug. The final designs show the product highlighted in its corresponding color against black. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576864297907-P1KLGN04UBCF0YCH7PGW/CS_design_brthats_HUFANA_1500x1000_72dpi.jpg Brand / Experiential Final mug and cap designs. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576867791793-ZE0QTQ97QTP0BT0I4K9G/safecothepen1_1400x584.jpg Brand / Experiential https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576867816284-FG7SNJ7FIKQR2PMFT7VM/thepen.jpg Brand / Experiential The Pen sign design by M3 https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576867822149-XUQ2L7974MY3WHDJ5ED2/safeco_ethanstowellsign.jpg Brand / Experiential Chef biography panels and food concept environments https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1576867842249-4PEDPTVDB5X1Z1TGHXQC/apizza.jpg Brand / Experiential 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https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1622746966347-9PC7L6FJPZ40682BUCTP/HufanaBoeingPrideWeb UX / UI - Make it stand out Click image to visit Boeing Pride month web page https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1724286072363-MSG9ADIE0KI2C356VFYC/think-like-an-ai-native-th.jpg UX / UI - How to think—and act—like an AI-native business report Existing businesses can’t become AI natives themselves. But they do need to stay vigilant as these AI upstarts seize new market opportunities. By actively studying how AI-native businesses put AI into the core of their operations and technology, established companies can reap the benefits of thinking and acting like their newest competitors. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1724339171316-6CC3MB1SW3Q2A5MO05JC/cognizant-newworknewworld.jpg UX / UI - New work, new world interactive report Hard numbers are finally here. Generative AI could deliver up to $1 trillion in annual growth by 2032, while potentially disrupting up to 90% of existing jobs. How can leaders navigate an upheaval of this scale and realize the technology’s full potential? By investing in people. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1724286061853-PTBXR8MI1CXG8VCRDRPZ/tl-gen-ai-hero-banner.jpg UX / UI - The generative AI revolution webpage Dive into our latest thought leadership to uncover gen AI’s wide-ranging impacts across industries—and its transformative potential. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1725324370280-VJEWC5N5S1KQ5045GTSQ/genaihandbook-2.png UX / UI - Generative AI Handbook What to know and what actions to take to prepare your business for an era of exponential innovation. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1724285906592-T3RZRYZ17VJ1J6YD33JF/building-consumer-trust-in-ai-wf2729750_banner.png UX / UI - Consumer trust in AI article Our research reveals widespread mistrust regarding generative AI’s impact on economic, technological and societal interests. By shoring up trust in AI, businesses can discover new opportunities to win consumers’ hearts and minds. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1724286197346-3VXF8I5NA61W1ZEIPATW/deepgreen-owl.png UX / UI - Sustainability and resilience webpage Climate disasters, resource depletion and uncertainty are changing how we do business. This collection addresses the future of business sparked by the sustainability imperative. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1725324618465-5XXSLVO1IORRAZQ5IK0K/getAIready.png UX / UI - Get Future Ready with AI Business interest in artificial intelligence (AI) has never been higher. But even before generative AI was introduced, organizations were struggling to get the full value out of their AI implementations, according to our analysis of a recent Economist Impact study. 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GD USA award recipient. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/76247ed2-8317-4dbe-8ce5-6947361ba2e0/315222_2-25.1_EnvDes1_showcase.jpg Archives - Make it stand out I was 1 of 2 people who worked as an environmental design expert to complete full interior environmental designs with themes to brighten up office spaces. This space shows a few wall samples in their color and photography theme that catered to different groups of employees. Typography, acrylic panels, geometric line art, strategically placed wood-cut diamonds, and white boards were installed to provide interactive workspaces. https://images.squarespace-cdn.com/content/v1/5ae4ba893c3a532c02844a7e/1521b583-8ff7-4713-aca2-9ca08f1f5305/shaylahufana_boeing_executiveoffice.png Archives - Make it stand out Boeing Executive office with micro to macro, blended photography and bold typography.