Hi, I’m Shayla from Seattle, WA

I’m a Creative Director and Designer who thrives on turning bold ideas into meaningful, award-winning design work. With a BFA in Graphic Design and more than 15 years of experience spanning aerospace, luxury retail, sports, tech, hospitality, and nonprofit, I bring both creative vision and strategic thinking to every project.

What I do best:

Creative & Art Direction – shaping brand identities and design systems that connect with people.

• Brand Strategy & Development – building clear, authentic narratives that drive recognition and trust.

• Leadership & Team Building – leading cross-disciplinary creative teams, mentoring designers, and creating cultures of openness and collaboration.

• Visual & Digital Design – UX/UI design, immersive experiences, campaigns, and content that spark engagement.

• Emerging Tech & AI – experimenting with generative AI and future-facing tools to push design forward.

• Illustration & Public Artwork – bringing stories to life through visual art, from digital pieces to large-scale murals.

Highlights I’m proud of:

• Directed teams of 10+ creatives on high-profile initiatives such as VR conferences, generative AI reports, and B2B/SaaS campaigns.

• Earned 20+ design awards, including nine platinum Hermes Creative Awards, for work such as Cognizant’s AI Native Businesses report and Insights landing page.

• Delivered innovative campaigns like Boeing’s Return to Service initiative and led strategies that dramatically boosted social media engagement.

• Built creative programs like Boeing’s Brand & Visual Communication course and monthly art/design/culture forums to nurture talent and collaboration.

Beyond work:

Through my studio, ConceptShell, I collaborate with businesses of all sizes as a freelance designer and creative director. I also paint murals with Urban ArtWorks, creating community-centered public art. Previously, I co-chaired the Seattle chapter of SEGD, launching forums on cultural topics such as AAPI identity, LGBTQ+ visibility, and sustainability. I also served on SEGD’s first-ever Racial Justice Commission, where our team initiated honest and impactful conversations on equity in design.

On a personal note:

I love drawing, painting, refurbishing furniture, collecting sneakers, playing sports, swimming with mantas, and traveling with family and friends. I’ve always believed creativity is best fueled by curiosity, humor, and connection—and meeting inspiring people is one of my favorite things.

You can explore more of my work at ConceptShell or connect with me on Instagram or LinkedIn. Thanks for stopping by—I’d love to connect!

Clients I’ve worked with

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