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Shayla Hufana — Portfolio

Creative Director 🧜🏽‍♀️ Expert in Visual, Experiential & Interactive Design | Elevating Brands with Award-Winning Visuals & Team Leadership

  • Brand / Experiential
  • UX / UI
  • Design for Good
  • Archives
  • About

Design for good

Creating art to support diversity, inclusion, and intersectionality is important to me. I strive to inspire, motivate and elevate voices, especially those in underrepresented communities.


 

Lunar New Year logo design for Kraken Common Thread 2024-2025

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My work was featured for Lunar New Year with the Seattle Kraken, presented by Alaska Airlines, on January 28, 2025. Photos by Dave Sizer. Copyright 2025 ConceptShell LLC. Learn more about Kraken Common Thread.


 

“We are human” utility box for WNBA Seattle Storm

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My AAPI concept, “We are human,” was selected by nonprofit, Urban ArtWorks, and the panel of Seattle Storm’s #Force4Change social justice platform. It was installed for the opening May 6th Storm game, along with other works by BIPOC, female artists for Sue Bird’s last basketball season. The art was shared via social media by the Storm, printed and wrapped around the Uptown Arts District to brighten up intersections around Seattle Center near Climate Pledge Arena.

Thank you Urban Artworks, Uptown Alliance and Seattle Storm for this amazing opportunity! Be sure to checkout Urban ArtWorks. They do wonderful things for the Seattle community and for the youth through art!

2023 GDUSA Awards and Hermes Creative Gold Award recipient


 

Stop Asian Hate Stickers for The Very Asian Foundation

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I hand illustrated familiar Asian food and drinks with “Stop Asian Hate” messaging and had stickers printed to raise funds for the Asian American Journalists Association (AAJA) and The Very Asian Foundation (TVAF). In less than one week, I raised a total of $1,400 for the two organizations.

Shoutout to @michellelitv for speaking up and creating this movement with @giavang to create awareness and help protect our AAPI community. Thank you to JR at ABC Imaging, Seattle who printed and donated these stickers so that I could make this fundraiser possible. Stickers are still available for purchase via my Etsy shop, @ConceptShell.

2022 Indigo Design Awards Recipient: Silver in Illustration, Silver in Typography, Silver in Digital Art for Social Change