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Shayla Hufana — Portfolio

Creative Director 🧜🏽‍♀️ Expert in Visual, Experiential & Interactive Design | Elevating Brands with Award-Winning Visuals & Team Leadership

  • Brand / Experiential
  • UX / UI
  • Design for Good
  • Archives
  • About

UX / UI Design

8+ years experience in design and leading creatives to develop dynamic, thought provoking user interface designs and accessible user experiences for websites and mobile applications. Designed and art directed the creation and build of over 20 projects such as Cognizant Insights and Blog landing pages, and Boeing’s first Sustainability and Resilience Report website. Certified Enterprise Design Thinking Practitioner and Co-Creator — IBM, 2023.


 

Cognizant—Thought Leadership insights

Role: Creative Lead. Tap thumbnail images to view the interactive web page, report or article.

How to think—and act—like an AI-native business report
How to think—and act—like an AI-native business report
New work, new world interactive report
New work, new world interactive report
The generative AI revolution webpage
The generative AI revolution webpage
Generative AI Handbook
Generative AI Handbook
Consumer trust in AI article
Consumer trust in AI article
Sustainability and resilience webpage
Sustainability and resilience webpage
Get Future Ready with AI
Get Future Ready with AI
Modern Business webpage
Modern Business webpage

To be future-ready, get AI-ready webpage

Role: Creative Lead / Art Direction and UI Design

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Boeing Sustainability Report

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Role: Lead UI Designer and Art Director

I created the look, style and functionality of Boeing’s very first Sustainability webpage and publication. Our goal was to build a clean, informative website that is easy to navigate, feels human, and is real and raw. Boeing Sustainability efforts are focused on innovating and operating to make the world better for future generations through environmental stewardship, social progress, and values-driven governance. Click here to read the report.


 

Boeing Confident Travel Initiative

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Role: Lead Designer and Art Director

I worked alongside Boeing communicators, directors, management, and creatives to design and build the Travel Confidently with Boeing website. This website provided health information and technology solutions around travel and COVID-19 for airline crew and most importantly, the flying public. This project was complex—it took time to organize the information while rules and regulations were constantly changing.

As air travel resumed and restrictions eased around the globe, the goal was to show that peoples’ health and safety are always the top priority. Boeing continues to work across the industry to enhance health safeguards and develop new solutions. Collier Award Recipient 2020.

 

 

Powerful Voices Rebrand

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Role: Visual Designer and Creative Director

Through the AIGA Changemakers Series program, I was honored to work with the Powerful Voices (PV) leadership and marketing team. Together, we updated their voice and brand guidelines manual, logo, color palette, website, and digital assets for social media marketing.

Powerful Voices is all about creating space. They are a fully femme, womxn, non-binary staff of color that aims to build a place where young girls* of color can feel brave enough to share their truths with us and then the world. Since 1995, they have created gender-specific, social justice programs for 11-19 year olds so that they can be equipped with communal knowledge and platforms to speak up. They also partner with organizations, individuals, and businesses alike to re-frame what it looks like to support and be led by young people.

 

Boeing Pride Month

Click image to visit Boeing Pride month web page

Role: UI Designer and Art Director

It was great to be part in helping voice Boeing’s pride in standing alongside the LGBTQ+ community, acknowledging the progress made in the ongoing pursuit of LGBTQ+ equality and the work still needed to improve. Boeing celebrates LGBTQ+ pride year-round and recognizes LGBTQ+ teammates, whose global impact continues to transform Boeing and aerospace.