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Shayla Hufana — Portfolio

Creative Director 🧜🏽‍♀️ Expert in Visual, Experiential & Interactive Design | Elevating Brands with Award-Winning Visuals & Team Leadership

  • Brand / Experiential
  • UX / UI
  • Design for Good
  • Archives
  • About

Nordstrom Brand & Environmental Design

During my time with Signs By Tomorrow, M3 Messenger, and CallisonRTKL, I had a blast working with different teams on store, food, and bar concepts, branding, guideline manuals, signage, environmental, and wayfinding design.

Some works include: Store remodel in Downtown Seattle; Fruititude juice bar and smoothies in Westfield Shopping Center, Tukwila, WA; Store signage and Bar Verde concept at The Grove, Los Angeles, CA; Brand and EGD for The RAAM, San Jose, CA; eBar redesign at multiple locations; Exterior and interior signage updates to multiple locations; and Nordstrom Rack signage guidelines.

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fruititudespace.jpg
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nord_barverde_menu.jpg